If you ask most brides what the most important part of the day is to get right is nine times out of ten they instantly reply their dress!
And it’s no wonder why, after all its every girls dream to look stunning on their special day.
Today we sit down and chat with Charlotte Fursdon of Lauren Charlotte Bridal based in Cheltenham about all things bridalwear.
Welcome charlotte to our supplier spotlight, Can we first just ask you a bit about yourself and your background.
With a background in the bridal industry spanning nearly 20 years (I started young!) my experience is extensive. Having managed a leading bridal shop in Somerset for 10 years I am meticulous in my attention to detail. For the last 7 years I have worked alongside one of the most established designers of British bridal couture and have been lucky enough to have been involved in all aspects of the bridal industry including photo-shoots, styling, production of couture wedding dresses and design. My first love though is working one to one with brides, helping them to find that special dress, ensuring it fits to perfection and making sure my brides enjoy this memorable time before their big day.
How long has your bridal boutique been helping brides find their dream dress?
Lauren Charlotte Bridal has been open for nearly a year now and looking forward to celebrating our first birthday!
What is your unique selling point as a bridal shop?
By making our brides feel relaxed and offering a complete styling service, brides can feel confident every detail will be taken care of. In our contemporary boutique with huge changing rooms and light open spaces brides can view beautiful dresses that are exclusive to Lauren Charlotte Bridal.
What can brides expect from the Lauren Charlotte experience, how do you work with your brides?
From the moment you book your appointment to the big day we take care of every detail. Our styling appointments last on average 90 minutes, we work with you to try different designs, fabrics and will try accessories to complete the overall look. Our philosophy is to keep everything clear and straightforward, above all enjoy every minute! Once “the one” has been found we organise alterations, store the gown and lovingly press it before the big day.
What trends have been big in 2015 for gowns?
Lace has been a key fashion detail this year, whether it is on the dress or accessories, such as a lace trim veil. It is a classic, which will never date. Diamante belts and sashes have also been a key piece to add detail to heavy satin dresses.
What brands do you stock? And what are the price points for your gowns?
Our designers are exclusive to Lauren Charlotte Bridal. Alan Hannah is a classic range of British made couture designs retailing from £1800 to £2700. Pronovias is a leading Spanish bridal company that is sold worldwide, emphasise is on excellent designs, precise cut bodices and beautiful fabrics, retailing from £900 to £2000. White One is our newest label, from the designers at Pronovias. This label offers beautiful fabrics and uncluttered styles, slightly daring with low backs and dramatic skirts and Retails at £700 to £1200. Benjamin Roberts is an award winning label, with styles ranging from unstructured dresses to traditional full skirts, these gowns offer value for money without compromising on quality and style. Retailing from £400 to £800.
Do you have any particular brands that just fly off the rails?
Pronovias is our premier label, the designs speak for themselves and above all are so comfortable to wear which ensures the bride looks and feels fabulous!
What trends are going to be big in Lauren Charlotte Bridal in 2016?
Illusion backs, low backs, button details and soft satins are dominating the catwalks at the moment.
Are there any exciting plans coming up for you and the business?
With our first birthday coming up we have lots of plans and special offers in the pipeline! By following us on Facebook you can ensure you don’t miss out on any of our special offers. In addition to this there are exciting trips to buy new styles for 2016, which will hit the boutique towards the end of the year.
Finally what advice would you give to all recently engaged ladies who are right at the start of their own path towards their dream wedding gown?
Relax and enjoy every minute of the search for the perfect wedding dress! Don’t over think decisions, go with your first feeling when you try on and have fun. And of course, contact Lauren Charlotte Bridal for the best in bridal styling!
By the way how do you like the images of the boutique? They were taken by us! Was a great day for us and it's a stunning bridal Boutique ladies with fantastic service that we can highly recommend.